Most Americans love to express their individuality. On the other hand, Koreans prefer to blend in. This is why Koreans love the "no makeup" look - you can look prettier, without really standing out in the crowd. God forbid if you try anything bold - with thick eyeliner or bright eye shadow/lipstick colors - in Korea; all you'll get in return is death stare from people around you.
Of all the makeup styles out there, Koreans are BIG on looking natural, almost as if you have no makeup on. This is called the "sseng-ul" look, which literally means "bare face," or "no makeup."
When it comes to achieving the "no makeup" look, it's all about the eyes. Eye makeup is the most crucial part of any makeup process that can either make or break an entire look. So in this case, it is extremely important to keep the eye makeup minimal, or skip it completely. Use nude/matte eye shadow for base, and then apply eyeliner inside your upper waterline only (never the bottom), as you can see on the left. As long as your eyes are subtle, you can apply whatever type of foundation/facial base to cover up blemishes or any other minor flaws.
So, are you feeling like a natural beauty today? Go ahead & try this out!